Chad has spent his career advising Fortune 100 organizations on complex market and brand decisions, with a focus on new product launches and portfolio strategy. His experience spans merchandising, packaging and label design, point-of-sale execution, and brand positioning, often at moments where clarity and alignment are critical to scale, speed, and risk management.

His work is centered on distilling complex, imperfect data into clear narratives that leaders can act on. By connecting disparate insights into a coherent brand story, Chad helps executive teams understand where brands are strong, where they are exposed, and how decisions made upstream shape performance downstream. The result is practical guidance grounded in evidence, designed to support durable, well-reasoned decisions at the enterprise level.